60 lines
3.1 KiB
Markdown
60 lines
3.1 KiB
Markdown
## Vocabulary
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| vocabulary | 中文 |
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| Market Segmentation | |
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| Positioning | |
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| Capital Equipment Offering | |
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| Idea Screening | |
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| Product Development Process | |
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| Brand | |
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| Total Cost of Ownership | |
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| OEM Components Offering | |
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| Facilitating Offerings | |
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| MRO (Maintenance, Repair, & Operation) Offering | |
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| Raw Materials Offering | |
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| Brand Manager | |
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| Category Manager | |
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| Vertical Market Manager | |
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| Product Manager | |
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| Brand Extension | |
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| Brand Strategy | |
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| Geographic Segmentation | |
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| Mass Marketing | |
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| Target Marketing | |
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| Market Penetration | |
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| Decline Stage (PLC) | |
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| Maturity Stage (PLC) | |
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| Product Life Cycle-PLC | |
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| Introductory Stage (PLC) | |
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| Growth Stage (PLC) | |
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| Specialty Offering | |
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| Packaging | |
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| Convenience Offering | |
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| Unsought offering | |
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| Shopping Offering | |
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| Product Breadth | |
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| Product Line | |
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| Cannibalization | |
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| Co-Branding | |
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| Viral Branding | |
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| Rebranding | |
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| Primary Packaging | |
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| Secondary Packaging | |
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| Teritary Packaging | |
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| Psychographic Segmentation | |
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| Demographic Segmentation | |
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| Markets (Local & International) | |
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| B2B Vs B2C Offerings | |
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| Perceptual Map/Perceptual Mapping | |
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| Purchase Decision | |
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| Buyer Behavior | |
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| Role of Packaging | |
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| Sustainability | |
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| Eco-Conscious | |
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| Differentiation | |
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| Brand Image | | |