3.1 KiB
3.1 KiB
Vocabulary
| vocabulary | 中文 |
|---|---|
| Market Segmentation | |
| Positioning | |
| Capital Equipment Offering | |
| Idea Screening | |
| Product Development Process | |
| Brand | |
| Total Cost of Ownership | |
| OEM Components Offering | |
| Facilitating Offerings | |
| MRO (Maintenance, Repair, & Operation) Offering | |
| Raw Materials Offering | |
| Brand Manager | |
| Category Manager | |
| Vertical Market Manager | |
| Product Manager | |
| Brand Extension | |
| Brand Strategy | |
| Geographic Segmentation | |
| Mass Marketing | |
| Target Marketing | |
| Market Penetration | |
| Decline Stage (PLC) | |
| Maturity Stage (PLC) | |
| Product Life Cycle-PLC | |
| Introductory Stage (PLC) | |
| Growth Stage (PLC) | |
| Specialty Offering | |
| Packaging | |
| Convenience Offering | |
| Unsought offering | |
| Shopping Offering | |
| Product Breadth | |
| Product Line | |
| Cannibalization | |
| Co-Branding | |
| Viral Branding | |
| Rebranding | |
| Primary Packaging | |
| Secondary Packaging | |
| Teritary Packaging | |
| Psychographic Segmentation | |
| Demographic Segmentation | |
| Markets (Local & International) | |
| B2B Vs B2C Offerings | |
| Perceptual Map/Perceptual Mapping | |
| Purchase Decision | |
| Buyer Behavior | |
| Role of Packaging | |
| Sustainability | |
| Eco-Conscious | |
| Differentiation | |
| Brand Image |