mxr612/Notes
1
0
Fork 0
Code Issues Pull Requests Packages Projects Releases Wiki Activity

Update Latest

Browse Source
This commit is contained in:
Miu Li
2025-06-14 17:37:51 +08:00
parent d2f00a6e8c
commit 4c05116b25
35 changed files with 4128 additions and 0 deletions
Download Patch File Download Diff File Expand all files Collapse all files

60
GUQ/Marketing/Index.md Normal file
View File

@@ -0,0 +1,60 @@
## Vocabulary
| vocabulary | 中文 |
| ----------------------------------------------- | ---- |
| Market Segmentation | |
| Positioning | |
| Capital Equipment Offering | |
| Idea Screening | |
| Product Development Process | |
| Brand | |
| Total Cost of Ownership | |
| OEM Components Offering | |
| Facilitating Offerings | |
| MRO (Maintenance, Repair, & Operation) Offering | |
| Raw Materials Offering | |
| Brand Manager | |
| Category Manager | |
| Vertical Market Manager | |
| Product Manager | |
| Brand Extension | |
| Brand Strategy | |
| Geographic Segmentation | |
| Mass Marketing | |
| Target Marketing | |
| Market Penetration | |
| Decline Stage (PLC) | |
| Maturity Stage (PLC) | |
| Product Life Cycle-PLC | |
| Introductory Stage (PLC) | |
| Growth Stage (PLC) | |
| Specialty Offering | |
| Packaging | |
| Convenience Offering | |
| Unsought offering | |
| Shopping Offering | |
| Product Breadth | |
| Product Line | |
| Cannibalization | |
| Co-Branding | |
| Viral Branding | |
| Rebranding | |
| Primary Packaging | |
| Secondary Packaging | |
| Teritary Packaging | |
| Psychographic Segmentation | |
| Demographic Segmentation | |
| Markets (Local & International) | |
| B2B Vs B2C Offerings | |
| Perceptual Map/Perceptual Mapping | |
| Purchase Decision | |
| Buyer Behavior | |
| Role of Packaging | |
| Sustainability | |
| Eco-Conscious | |
| Differentiation | |
| Brand Image | |