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M BSc(Hons) Psychology/PSYC10460 Applying Psychology to Wicked Problems/PSYC10460 Week 1 Lecture 1.md Developmental Psychology/Theories of Development.md Research Method/Research Ethics.md Research Method/Research in Developmental Psychology.md Social Psychology/Aggression.md Social Psychology/Altruism.md Social Psychology/Attitudes.md Social Psychology/Behaviors in Group.md Social Psychology/Chinese Social Psychology.md Social Psychology/Compliance, Conformity, and Obedience.md Social Psychology/History of Social Psychology.md Social Psychology/Interpersonal Attraction.md Social Psychology/Introduction & Research Methods.md Social Psychology/Persuasion.md Social Psychology/Prejudice.md Social Psychology/Social Cognition.md Social Psychology/Social perception.md, A Developmental Psychology/How infants learn and develop.md Research Method/Research Designs.md, R Literary Appreciation/Poetry.md Literary Appreciation/Short Story.md Marketing/Chapter5.md Marketing/Chapter6.md Marketing/Chapter7.md Marketing/Index.md Marketing/assets/图片.png Personal Finance/6.md Personal Finance/7.md Personal Finance/assets/image-20250415101006165.png Personal Finance/assets/image-20250415101115657.png Personal Finance/assets/image-20250415101209378.png Personal Finance/assets/image-20250415101238756.png Personal Finance/assets/图片.png Personal Finance/公式纸.md Research Method/Qualitative Research/2. Designing Qualitative Research.md
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## Vocabulary
| vocabulary | 中文 |
| ----------------------------------------------- | ---- |
| Market Segmentation | |
| Positioning | |
| Capital Equipment Offering | |
| Idea Screening | |
| Product Development Process | |
| Brand | |
| Total Cost of Ownership | |
| OEM Components Offering | |
| Facilitating Offerings | |
| MRO (Maintenance, Repair, & Operation) Offering | |
| Raw Materials Offering | |
| Brand Manager | |
| Category Manager | |
| Vertical Market Manager | |
| Product Manager | |
| Brand Extension | |
| Brand Strategy | |
| Geographic Segmentation | |
| Mass Marketing | |
| Target Marketing | |
| Market Penetration | |
| Decline Stage (PLC) | |
| Maturity Stage (PLC) | |
| Product Life Cycle-PLC | |
| Introductory Stage (PLC) | |
| Growth Stage (PLC) | |
| Specialty Offering | |
| Packaging | |
| Convenience Offering | |
| Unsought offering | |
| Shopping Offering | |
| Product Breadth | |
| Product Line | |
| Cannibalization | |
| Co-Branding | |
| Viral Branding | |
| Rebranding | |
| Primary Packaging | |
| Secondary Packaging | |
| Teritary Packaging | |
| Psychographic Segmentation | |
| Demographic Segmentation | |
| Markets (Local & International) | |
| B2B Vs B2C Offerings | |
| Perceptual Map/Perceptual Mapping | |
| Purchase Decision | |
| Buyer Behavior | |
| Role of Packaging | |
| Sustainability | |
| Eco-Conscious | |
| Differentiation | |
| Brand Image | |